MT500 is one of the most widely cited corporate reputation rankings in the Netherlands.

Shift from big tech to trusted Dutch brands

The 2026 results show a clear shift in corporate reputation. Traditional Dutch brands and organisations score higher than large international tech platforms. Leisure, healthcare and everyday consumer brands dominate the top of the list, while big tech companies move down.

Head researcher Henk Volberda, Professor of Strategic Management and Innovation in the Strategy & International Business section of the Amsterdam Business School, explains this shift in sentiment: 'It is telling that in these times of geopolitical uncertainty and instability a fairytale park is at the top of the ranking. Sentiment has shifted now that we also see the negative sides of big tech. Is our data still safe in their hands?'

The MT500 findings underline how proximity, trust and visible, human leadership have become central building blocks of corporate reputation. Organisations that remain close to their values and stakeholders, and that show social responsibility, are more widely admired.

Top ranked companies in MT500 2026

The top 5 companies in the ranking are:

1. De Efteling
2. ASML
3. Albert Heijn
4. Erasmus MC
5. Máxima MC

Together, these organisations represent a mix of leisure, high-tech industry, retail, healthcare, automotive, food, mobility and digital services. The ranking highlights that strong reputations are built across very different sectors when organisations combine operational excellence with customer focus, innovation, good employment practices and sustainability.