5 October 2026
The guide is for a wide range of situations: from news articles, policy documents and job adverts to emails, social media posts and conversations. It includes a checklist, writing tips and explanations of terms related to gender, accessibility, racism and inclusion.
The guide does not prescribe which words are always right or wrong. Language changes, situations differ, and people may have different preferences. The guide therefore offers practical support to reflect on questions such as: who am I addressing, what assumptions am I making, and is this text easy for everyone to understand?
Accessibility is also an important starting point. The guide encourages clear writing at B1 level wherever possible. This makes texts easier to understand and more accessible to more people.
The guide supports the new UvA Strategy 2027–2032. Its core values are engagement, curiosity and independent-mindedness. Inclusive communication requires engagement with the people we write for and about. It requires curiosity about other experiences and perspectives. And it requires the courage to question established habits.
The strategy aims for all students and staff to feel welcome, socially safe and valued. Language is important in this: the words we choose can invite people to take part, but can also unintentionally exclude them.
Anyone who wants quick advice on a word, phrasing or text can also use an AI persona in UvA AI Chat based on the guide. It is available in Dutch and English. The persona helps you explore questions and make conscious language choices. Use it as a tool, but always consider the context and the people involved yourself.
The guide is a living document and will continue to develop. Suggestions, questions and additions are welcome at diversity@uva.nl. Together, we can build communication in which more people feel recognised and welcome.